Case Studies in Executive Coaching: Gaining acceptance in the marketplace

By andrewneitlich

You are concerned because your executive coaching practice is not growing the way you hoped it would.

You have positioned yourself as a “leadership development coach” who works with managers and executives to help them become better leaders.

For some reason, executives at companies are not responding well to the services you are offering.

Questions:

1. Why might you be getting the lukewarm reaction that you are getting?

2. How can you position “leadership development” in a more compelling way that will get prospects to care?

3. How can you get visible with your message in a way that decision makers will take notice and think of you first when they have a need?

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